For brokerages
One operating system for transactions, compliance, CRM, phone, AI coordination, social, recruiting — and an optional school. Built at Homestead. Licensed one market at a time.
What ships
Most brokerages rent a dozen tools that do not share a deal file. Homestead runs those lanes in one portal.
Start a deal, mid-deal amendments, counters, disclosures, and client signing in one place — the Dotloop / SkySlope / Authentisign lane.
Broker file review, checklists, disbursement authorizations, and a real commission engine — not a spreadsheet after the fact.
Pipeline, campaigns, and telephony without bolting on a separate GoHighLevel or Follow Up Boss stack.
Deal questions, document filing, drafted paperwork behind a confirm card. One brokerage per market.
Just listed, just sold, just leased, and hiring drafts to Facebook, Instagram, LinkedIn, and Google Business Profile.
Candidates, pipelines, careers site, and outreach. Job-board posting reach still pairs with Wizehire when you need syndication.
The pieced stack
Each vendor’s own published price, September 2026. One vendor per lane, and only the lanes this platform replaces — no padding, and no association-bundled “free” forms that still leave CRM, compliance, recruiting, and social unpaid.
| Lane | Typical vendor | $/mo | Basis |
|---|---|---|---|
| Transactions, forms & e-sign | Dotloop Premium | $525 | $34.99/agent |
| Broker compliance & commissions | TotalBrokerage | $150 | $10/license, $150 minimum |
| CRM, calling & texting | Follow Up Boss Pro | $744 | $499 for 10 users + $49/user |
| Transaction-coordinator workflows | Open To Close Pro | $199 | One user (your TC); +$69/user |
| Auto social posting | Xara Brokerage | $329 | $129 for 5 agents + $20/agent |
| Recruiting CRM | Brokerkit Core | $199 | Three recruiting seats |
| Pieced stack total | $2,146 | ~$143/agent | |
Sources: each vendor’s pricing page, checked September 2026, monthly billing (several are lower billed annually). Vendors that only quote privately are left out rather than guessed. Hank has no line of his own here. Your association may cover forms and e-sign; the rest of the stack usually does not go away. Product names are trademarks of their owners; Homestead is not affiliated with any of them.
Indicative plans
Indicative bands, not a live checkout. We open the platform one market at a time, and the price is confirmed when your market opens.
Brokerage Platform
$699–$999 per month
Indicative band for a mid-size office (~15 seats). Covers the operating system Hank runs on.
School add-on
~$400 per month + state setup
Your brokerage’s real estate school on our LMS — not buried inside the platform fee.
The pieced stack for ~15 agents: $2,146/mo (~$143/agent). Homestead Brokerage Platform target: $699–$999/mo for that shape of office — 53–67% under the pieced bill, before the school add-on. The School add-on sits under Whiz by LinQ’s published starting price for a school LMS ($465/mo), plus a one-time state content and approval build.
School
Homestead runs both Oklahoma courses on this LMS — the 90-hour pre-license and the 45-hour post-license, each approved by the Oklahoma Real Estate Commission. For your brokerage, we stand up your school: branded, checkout-ready, regulator-aware.
Distance education with chapters, quizzes, final exam, certificates, and Stripe (one-time or monthly). Live today for Oklahoma as The Real Estate Learning Center.
The mandatory 45-hour provisional post-license course, Commission-approved in Oklahoma, on the same LMS — practice-first content, same student experience. Other states approve their own courses.
Sold as part of the School add-on, not as a free platform include.
The catch
Same rule as Hank. An advantage everyone has is not one.
If you sell in the OKC metro
Edmond, Oklahoma City, Norman, Moore, Yukon, Mustang, Piedmont, Deer Creek, Nichols Hills, Midwest City — the platform already runs for Homestead & Co. The path in is a license with us, not a second shop on the same stack.
If you sell anywhere else
We open the platform one market at a time. Join the waitlist and we will say whether your market is open, then walk the platform and school add-on against the stack you pay for today.
Waitlist
Tell us where you sell. Geography decides whether this is a career conversation or a place on the list — one brokerage per market.
Get started
Bring your vendor list. We will put Homestead’s platform and school add-on next to it.